• John Van de Mergel

Sounds | Diamond Shake, Heard It All Before


Ik vond dit intrigerend nummer terug in de categorie 'Folk, Country, Blues & Roots', maar heb totaal geen clue of ik het daar zelf zou plaatsen. Alweer eens perfect passend bij deze periode van het jaar, opent het nummer ingetogen en somber om pas naar het einde toe in hevigheid toe te nemen. De video is een prachtige animatie die perfect de sfeer weergeeft. Al is het maar om die prachtioge animaties, bekijk zeker eens het volledige 'visual' album.

Luister ook naar: Lose Someone Ghosts


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Matt Hitchens. A one man band from London in L.A.


Singer/songwriter Matt Hitchens, who releases music as Diamond Shake, has released the final music video from his self-Produced album From Method To Madness,this one for the closing track “Heard It All Before”. Over the last two years, Diamond Shake has been releasing a series of hand-drawn animated videos for each track on the album, a collaborative effort with illustrator and animation artist Dominique Bloink, completing the full visual album.


‘Heard It All Before’ is about not being able to carry on, originally about my life in music. I had spent twenty years playing instruments and making music in bands but had never felt like I’d achieved anything or gotten anywhere. Five years ago I went through an incredibly difficult period of time due to a visa denial, that would have meant I had to leave America and go back to the UK. Eventually it was reversed and I was allowed to stay, but it forced me to reevaluate my dedication to music. Having put everything I had into making that music, I thought ‘If this isn’t any good after all that work, it will never happen and I will have to give it up’. ‘Heard It All Before’ is about going through that situation and having to give up the life I had in America and being a musician.


After it was finished I started see the parallels with suicide, particularly in the chorus lyrics ‘Say it’s time to end the life I never even had’. I started having suicidal thoughts when I was around 10 years old. Images and scenes of me jumping off buildings or hanging myself, for example, would start playing out in my head and get more violent over time.Therapy and things like meditation have helped me get a grip on it over the last few years but it led to the idea for the video… It always felt like there was something else driving the narrative. When things were bad it would be louder and more constant, and when things were good it would quiet down. I thought of a hearse driver leading the character to what we initially think is a funeral of a loved one, but is actually to his own grave and beyond.”


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